This concept was inspired by Sonae Sierra, one of the top international shopping centre specialist that provides ultimate shopping experiences to customers and creates outstanding value to shareholders, investors, tenants, communities
and staff, while contributing to sustainable development. Sonae Sierra is organised into five autonomous businesses: Investment Management, Developments, Property Management, Development Services and Brazil
UX Process
We based our user experience study around the journeys people take around the malls. What motivates specifics visits users may take depending of multiple reasons, such as time of the year, which products or brands are trending at the moment, whilst at the same time thinking and allowing shoppers and retailers to promote their products and events.
